Corporate reputation and market value: Evidence with generalized regression neural networks

作者：

Highlights：

• Effects of Corporate Reputation (CR) on firms’ market value are still controversial.

• Generalized Regression Neural Network (GRNN) is proposed to analyze such relationship.

• Presence of firms in CR rankings has a positive influence on financial performance.

• A higher CR is positively related with shares’ market value.

• GRNN gets more robust results than conventional Multiple Lineal Regression.

摘要

•Effects of Corporate Reputation (CR) on firms’ market value are still controversial.•Generalized Regression Neural Network (GRNN) is proposed to analyze such relationship.•Presence of firms in CR rankings has a positive influence on financial performance.•A higher CR is positively related with shares’ market value.•GRNN gets more robust results than conventional Multiple Lineal Regression.

论文关键词：Corporate reputation,Market value,Generalized regression neural network,Multiple regression

论文评审过程：Received 9 July 2014, Revised 22 October 2015, Accepted 23 October 2015, Available online 27 October 2015, Version of Record 18 November 2015.

论文官网地址：https://doi.org/10.1016/j.eswa.2015.10.028