Multi-faceted assessment of trademark similarity

作者：

Highlights：

• A novel method for the assessment of trademark similarity is proposed.

• The method blends together visual, semantic and phonetic similarity.

• It produces an aggregated score based on the individual assessments.

• Evaluation using information retrieval measures and human judgment.

摘要

•A novel method for the assessment of trademark similarity is proposed.•The method blends together visual, semantic and phonetic similarity.•It produces an aggregated score based on the individual assessments.•Evaluation using information retrieval measures and human judgment.

论文关键词：Trademark assessment,Trademark infringement,Trademark retrieval,Degree of similarity,Fuzzy aggregation,Semantic similarity,Phonetic similarity,Visual similarity

论文评审过程：Received 22 December 2015, Revised 3 August 2016, Accepted 4 August 2016, Available online 9 August 2016, Version of Record 12 August 2016.

论文官网地址：https://doi.org/10.1016/j.eswa.2016.08.028