Maximizing micro-blog influence in online promotion

作者：

Highlights：

• A framework for identifying opinion leaders.

• A framework for maximizing the dissemination of messages.

• A framework for online promotion in micro-blogs.

• Can be used to determine most suitable marketing strategies in micro-blog network.

摘要

•A framework for identifying opinion leaders.•A framework for maximizing the dissemination of messages.•A framework for online promotion in micro-blogs.•Can be used to determine most suitable marketing strategies in micro-blog network.

论文关键词：Social network,Micro-blogs,Opinion leader,Online promotion

论文评审过程：Received 7 June 2016, Revised 28 September 2016, Accepted 30 October 2016, Available online 9 November 2016, Version of Record 21 November 2016.

论文官网地址：https://doi.org/10.1016/j.eswa.2016.10.060