The effectiveness of word of mouth in offline and online social networks

作者：

Highlights：

• The effectiveness of WoM in offline and online social networks.

• Simulate offline and online networks using SW and SF networks.

• Determine WoM strategies to shift from offline to online networks.

摘要

•The effectiveness of WoM in offline and online social networks.•Simulate offline and online networks using SW and SF networks.•Determine WoM strategies to shift from offline to online networks.

论文关键词：Online social network,WoM,Newsvendor problem

论文评审过程：Received 19 December 2016, Revised 2 June 2017, Accepted 6 July 2017, Available online 8 July 2017, Version of Record 19 July 2017.

论文官网地址：https://doi.org/10.1016/j.eswa.2017.07.004