Market basket analysis: Complementing association rules with minimum spanning trees
作者：
Highlights：
• We present a methodology for market basket analysis using minimum spanning trees.
• The methodology was applied to a real transactional grocery store database.
• The resulting graphs allow the visualization of strong co-purchases.
• The minimum spanning tree is able to detect taxonomic relationships.
• The methodology is a complement to association rules mining approaches.
摘要
•We present a methodology for market basket analysis using minimum spanning trees.•The methodology was applied to a real transactional grocery store database.•The resulting graphs allow the visualization of strong co-purchases.•The minimum spanning tree is able to detect taxonomic relationships.•The methodology is a complement to association rules mining approaches.
论文关键词：Market basket analysis,Minimum spanning tree,Network of products,Association rules
论文评审过程：Received 20 July 2017, Revised 24 November 2017, Accepted 14 December 2017, Available online 15 December 2017, Version of Record 22 December 2017.
论文官网地址：https://doi.org/10.1016/j.eswa.2017.12.028
