Opinion leader detection: A methodological review
作者:
Highlights:
• Presenting a systematic analysis of opinion leader detection methodologies.
• Providing valuable and deep insight into the existing research challenges, achievements, and their drawbacks.
• Discussing the role of opinion leaders in real problems such as marketing, politic, sociology and so forth.
• Pointing out the direction of future trends in opinion leader detection studies.
摘要
•Presenting a systematic analysis of opinion leader detection methodologies.•Providing valuable and deep insight into the existing research challenges, achievements, and their drawbacks.•Discussing the role of opinion leaders in real problems such as marketing, politic, sociology and so forth.•Pointing out the direction of future trends in opinion leader detection studies.
论文关键词:Opinion leader,Social network analysis,Flow of influence,Influential users/nodes,Graph mining
论文评审过程:Received 16 April 2018, Revised 8 June 2018, Accepted 30 July 2018, Available online 31 July 2018, Version of Record 14 August 2018.
论文官网地址:https://doi.org/10.1016/j.eswa.2018.07.069