Neural network modeling of consumer satisfaction in mobile commerce: An empirical analysis

作者：

Highlights：

• The main goal is to analyze customer satisfaction in mobile commerce.

• The objective is to rank the predictors of m-commerce satisfaction.

• The paper reviews and analyses the procedure of neural network parameter selection.

• Neural network model was used to rank the relative influence of predictors from SEM.

• Mobility and trust are found as the most significant determinants of satisfaction.

摘要

•The main goal is to analyze customer satisfaction in mobile commerce.•The objective is to rank the predictors of m-commerce satisfaction.•The paper reviews and analyses the procedure of neural network parameter selection.•Neural network model was used to rank the relative influence of predictors from SEM.•Mobility and trust are found as the most significant determinants of satisfaction.

论文关键词：Mobile commerce,Consumer satisfaction,Artificial neural network,Mobility,Trust

论文评审过程：Received 3 September 2020, Revised 2 February 2021, Accepted 27 February 2021, Available online 3 March 2021, Version of Record 31 March 2021.

论文官网地址：https://doi.org/10.1016/j.eswa.2021.114803