Persona analytics: Analyzing the stability of online segments and content interests over time using non-negative matrix factorization

作者：

Highlights：

• Empirically demonstrate that personas change over time.

• Empirically demonstrate that personas interests change over time.

• Validate a methodology for measuring change in personas overtime.

摘要

•Empirically demonstrate that personas change over time.•Empirically demonstrate that personas interests change over time.•Validate a methodology for measuring change in personas overtime.

论文关键词：Data-driven personas,Big data,Social media analytics,Customer segmentation,Longitudinal analysis

论文评审过程：Received 1 June 2020, Revised 12 July 2021, Accepted 12 July 2021, Available online 17 July 2021, Version of Record 20 July 2021.

论文官网地址：https://doi.org/10.1016/j.eswa.2021.115611