Manufacturer’s selling mode choice in a platform-oriented dual channel supply chain

作者：

Highlights：

• A novel platform-oriented dual channel supply chain is constructed.

• Three selling models for the manufacturer introducing a dual channel are explored.

• Manufacturer’s optimal selling mode choice and its conditions are identified.

• Effect of different selling modes on pricing decisions and profits is investigated.

• Three extensions and discussions of the proposed model are investigated.

摘要

•A novel platform-oriented dual channel supply chain is constructed.•Three selling models for the manufacturer introducing a dual channel are explored.•Manufacturer’s optimal selling mode choice and its conditions are identified.•Effect of different selling modes on pricing decisions and profits is investigated.•Three extensions and discussions of the proposed model are investigated.

论文关键词：Online retailing,Platform-oriented supply chain,Selling mode choice,Game theory

论文评审过程：Received 20 June 2021, Revised 24 December 2021, Accepted 3 March 2022, Available online 10 March 2022, Version of Record 13 March 2022.

论文官网地址：https://doi.org/10.1016/j.eswa.2022.116842