Instant customer base analysis in the financial services sector

作者：

Highlights：

• We test the performance of stochastic customer base models in noncontract settings.

• The complete transaction data of 373,031 retail customers are analyzed.

• The BTYD framework turns out to be useful as an instant heuristic approach.

摘要

•We test the performance of stochastic customer base models in noncontract settings.•The complete transaction data of 373,031 retail customers are analyzed.•The BTYD framework turns out to be useful as an instant heuristic approach.

论文关键词：Customer base analysis,Probabilistic modeling,BTYD,Field study

论文评审过程：Received 25 October 2020, Revised 6 April 2022, Accepted 25 April 2022, Available online 28 April 2022, Version of Record 4 May 2022.

论文官网地址：https://doi.org/10.1016/j.eswa.2022.117326