An introduction to grey influence analysis (GINA): Applications to causal modelling in marketing and supply chain research
作者：
Highlights：
• Proposes a new causal analysis technique, the Grey Influence Analysis (GINA).
• Methodology can analyse influence relations, when there are large number of responses.
• A practical problem, considering the drivers of Greenwashing of firms, is solved.
• Results conclude firm characteristics as the most influential driver of Greenwashing.
• Managers and practitioners can find means to control the most influential factors.
摘要
•Proposes a new causal analysis technique, the Grey Influence Analysis (GINA).•Methodology can analyse influence relations, when there are large number of responses.•A practical problem, considering the drivers of Greenwashing of firms, is solved.•Results conclude firm characteristics as the most influential driver of Greenwashing.•Managers and practitioners can find means to control the most influential factors.
论文关键词：Causal analysis,Marketing research,Supply chains,Greenwashing,Grey theory
论文评审过程：Received 19 March 2022, Revised 26 July 2022, Accepted 8 September 2022, Available online 12 September 2022, Version of Record 18 September 2022.
论文官网地址：https://doi.org/10.1016/j.eswa.2022.118816
