Product diffusion in dynamic online social networks: A multi-agent simulation based on gravity theory

作者：

Highlights：

• The gravitational coefficient plays a positive role on the diffusion outcome.

• Hub nodes can moderate the negative effect of consumption inertia.

• Clustering coefficient can enhance the positive effect of the trust coefficient.

• The negative impact of information noise is aggravated by network heterogeneity.

摘要

•The gravitational coefficient plays a positive role on the diffusion outcome.•Hub nodes can moderate the negative effect of consumption inertia.•Clustering coefficient can enhance the positive effect of the trust coefficient.•The negative impact of information noise is aggravated by network heterogeneity.

论文关键词：Product diffusion,Online social networks,Agent-based model,Evolutionary game,Gravitational field theory

论文评审过程：Received 23 December 2021, Revised 19 September 2022, Accepted 9 October 2022, Available online 13 October 2022, Version of Record 15 October 2022.

论文官网地址：https://doi.org/10.1016/j.eswa.2022.119008