A personalized recommender system based on web usage mining and decision tree induction

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摘要

A personalized product recommendation is an enabling mechanism to overcome information overload occurred when shopping in an Internet marketplace. Collaborative filtering has been known to be one of the most successful recommendation methods, but its application to e-commerce has exposed well-known limitations such as sparsity and scalability, which would lead to poor recommendations. This paper suggests a personalized recommendation methodology by which we are able to get further effectiveness and quality of recommendations when applied to an Internet shopping mall. The suggested methodology is based on a variety of data mining techniques such as web usage mining, decision tree induction, association rule mining and the product taxonomy. For the evaluation of the methodology, we implement a recommender system using intelligent agent and data warehousing technologies.

论文关键词:Product recommendation,Personalization,Web usage mining,Decision tree induction,Internet shopping mall

论文评审过程:Available online 6 September 2002.

论文官网地址:https://doi.org/10.1016/S0957-4174(02)00052-0