Is the devil in the details? Construal-level effects on perceived usefulness of online reviews for experience services

作者：

Highlights：

• Our research explores the impact of online reviews from the perspective of construal-level theory.

• Readers with a high (vs. low) construal level report more perceived concreteness and thus more perceived usefulness.

• The effect is moderated by valence (positive reviews vs. negative reviews) of reviews.

• The effect is moderated by specificity (attribute-based reviews vs. benefit-based reviews) of reviews.

摘要

•Our research explores the impact of online reviews from the perspective of construal-level theory.•Readers with a high (vs. low) construal level report more perceived concreteness and thus more perceived usefulness.•The effect is moderated by valence (positive reviews vs. negative reviews) of reviews.•The effect is moderated by specificity (attribute-based reviews vs. benefit-based reviews) of reviews.

论文关键词：Online reviews,Online word-of-mouth,Perceived usefulness,Construal-level,Experience service

论文评审过程：Received 26 May 2020, Revised 21 December 2020, Accepted 27 January 2021, Available online 5 February 2021, Version of Record 18 February 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101033