Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy

作者：

Highlights：

• The effectiveness of a digital game for learning on advertising literacy is studied.

• The cognitive effectiveness of the game is similar to that of traditional learning.

• The motivational effectiveness of the game is significantly higher.

• The effects on motivation are mediated by engagement and attitude.

摘要

•The effectiveness of a digital game for learning on advertising literacy is studied.•The cognitive effectiveness of the game is similar to that of traditional learning.•The motivational effectiveness of the game is significantly higher.•The effects on motivation are mediated by engagement and attitude.

论文关键词：Advertising literacy,Digital game-based learning,Knowledge acquisition,Skills acquisition,Engagement,Attitude,Motivation

论文评审过程：Received 30 December 2019, Revised 8 February 2021, Accepted 9 February 2021, Available online 16 February 2021, Version of Record 5 March 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101036