Individualism, collectivism and reward crowdfunding contribution intention and behavior

作者：

Highlights：

• An extended TPB framework is validated in high and low individualism cultures.

• Attitudes have similar effects on intentions in both cultures.

• Effects of subjective norms on intentions are stronger in collectivistic cultures.

• Behavior control is more strongly observed in individualistic cultures.

• Info-sharing intentions more strongly associated with behavior in collectivistic cultures.

摘要

•An extended TPB framework is validated in high and low individualism cultures.•Attitudes have similar effects on intentions in both cultures.•Effects of subjective norms on intentions are stronger in collectivistic cultures.•Behavior control is more strongly observed in individualistic cultures.•Info-sharing intentions more strongly associated with behavior in collectivistic cultures.

论文关键词：Crowdfunding,Culture,Individualism,Collectivism,Theory of planned behavior,Intention,Behavior,Behavioral control,Social norms,Attitudes,Alternative finance,China,Finland

论文评审过程：Received 23 July 2020, Revised 14 March 2021, Accepted 17 March 2021, Available online 23 March 2021, Version of Record 12 April 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101045