Competing e-tailers’ adoption strategies of buy-online-and-return-in-store service

作者：

Highlights：

• Buy-online-and-return-in-store (BORS) is studied among competing e-tailers.

• Two extended cases with more store channel providers or e-tailers are considered.

• Equilibrium outcomes for competing e-tailers’ BORS adoption strategies are derived.

• BORS profitability is discussed when at least one e-tailer offers it.

摘要

•Buy-online-and-return-in-store (BORS) is studied among competing e-tailers.•Two extended cases with more store channel providers or e-tailers are considered.•Equilibrium outcomes for competing e-tailers’ BORS adoption strategies are derived.•BORS profitability is discussed when at least one e-tailer offers it.

论文关键词：Buy-online-and-return-in-store,Omnichannel,Competing e-tailers,Cross-channel product returns,Reverse channel design

论文评审过程：Received 1 September 2020, Revised 9 February 2021, Accepted 25 March 2021, Available online 2 April 2021, Version of Record 17 April 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101047