How to alleviate social loafing in online brand communities: The roles of community support and commitment

作者：

Highlights：

• Community commitment plays a mediating role between community support and social loafing.

• Affective commitment negatively affects social loafing.

• Normative commitment positively affects social loafing.

• Continuance commitment does not affect social loafing.

• Membership length moderates the impact of normative commitment on social loafing.

摘要

•Community commitment plays a mediating role between community support and social loafing.•Affective commitment negatively affects social loafing.•Normative commitment positively affects social loafing.•Continuance commitment does not affect social loafing.•Membership length moderates the impact of normative commitment on social loafing.

论文关键词：Online brand communities,Community support,Community commitment,Social loafing,Membership length

论文评审过程：Received 21 July 2020, Revised 10 April 2021, Accepted 13 April 2021, Available online 20 April 2021, Version of Record 2 May 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101051