Why I give money to unknown people? An investigation of online donation and forwarding intention

作者：

Highlights：

• This study is based on social learning theory and trust transfer theory.

• This study found several predictors of online donation intention.

• This study emphasized the effect of peer influence in online donation.

• Trust is not always associated with positive outcomes.

• This study show implications for donation requesters and associated organizations.

摘要

•This study is based on social learning theory and trust transfer theory.•This study found several predictors of online donation intention.•This study emphasized the effect of peer influence in online donation.•Trust is not always associated with positive outcomes.•This study show implications for donation requesters and associated organizations.

论文关键词：Online donation intention,Forwarding intention,Social influence,Trust

论文评审过程：Received 5 May 2020, Revised 30 March 2021, Accepted 25 April 2021, Available online 28 April 2021, Version of Record 7 May 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101055