Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications
作者：
Highlights：
• This study explores antecedents of customer purchase decision-performance.
• Person-environment fit theory and the theory of exploitation and exploration are used to build the research model.
• Explorative use and exploitative use influences customer purchase decision-making.
• Person-app fit and person-brand fit influence both uses of a branded app.
• Perceived fluency toward cross-channel integration moderates the fit-use linkages.
摘要
•This study explores antecedents of customer purchase decision-performance.•Person-environment fit theory and the theory of exploitation and exploration are used to build the research model.•Explorative use and exploitative use influences customer purchase decision-making.•Person-app fit and person-brand fit influence both uses of a branded app.•Perceived fluency toward cross-channel integration moderates the fit-use linkages.
论文关键词：Person-environment fit,Customer decision performance,Explorative use,Exploitative use,Branded applications,Perceived fluency
论文评审过程：Received 28 July 2020, Revised 20 May 2021, Accepted 2 June 2021, Available online 10 June 2021, Version of Record 10 June 2021.
论文官网地址：https://doi.org/10.1016/j.elerap.2021.101063
