Does gamification engage users in online shopping?

作者：

Highlights：

• Game elements have direct and positive effects on users’ engagement in ecommerce.

• Gamification can be studied as a system of reputation points forming a construct.

• The reduction of the UES is recommended at least in a five-factor structure.

• Gamification has a direct influence on four key engagement factors.

摘要

•Game elements have direct and positive effects on users’ engagement in ecommerce.•Gamification can be studied as a system of reputation points forming a construct.•The reduction of the UES is recommended at least in a five-factor structure.•Gamification has a direct influence on four key engagement factors.

论文关键词：Gamification,Engagement,PLS-SEM

论文评审过程：Received 17 June 2020, Revised 25 June 2021, Accepted 14 July 2021, Available online 18 July 2021, Version of Record 23 July 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101076