COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory

作者：

Highlights：

• COVID-19 ads, has elicited new purchase intention of online consumer behavior (PIC).

• PIC here is based on emergency context, motivations, attitudes, and web attraction.

• PIC as a business innovation activity contributes to the Uses and Gratification Theory.

摘要

•COVID-19 ads, has elicited new purchase intention of online consumer behavior (PIC).•PIC here is based on emergency context, motivations, attitudes, and web attraction.•PIC as a business innovation activity contributes to the Uses and Gratification Theory.

论文关键词：Covid-19 ads,Purchase intention,Online consumer behavior,Business activity innovation,Uses and gratification theory

论文评审过程：Received 20 November 2020, Revised 27 July 2021, Accepted 7 August 2021, Available online 11 August 2021, Version of Record 2 September 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101086