Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?
作者：
Highlights：
• The strategies of pricing, greenness investment and the adoption of blockchain are explored.
• The retailer and consumers always benefit from the manufacturer’s adoption of blockchain.
• The demand in the blockchain-supported model may be not higher than that in the traditional model under some conditions.
• When consumers have a small degree of uncertainty, subsidizing the retailer may have an adverse effect on the application of blockchain.
• The social welfare will be improved when the manufacturer invests in blockchain.
摘要
•The strategies of pricing, greenness investment and the adoption of blockchain are explored.•The retailer and consumers always benefit from the manufacturer’s adoption of blockchain.•The demand in the blockchain-supported model may be not higher than that in the traditional model under some conditions.•When consumers have a small degree of uncertainty, subsidizing the retailer may have an adverse effect on the application of blockchain.•The social welfare will be improved when the manufacturer invests in blockchain.
论文关键词：Supply chain management,Green product,Blockchain technology,Consumer behavior,Government subsidy
论文评审过程：Received 30 March 2021, Revised 22 November 2021, Accepted 22 November 2021, Available online 28 November 2021, Version of Record 8 December 2021.
论文官网地址：https://doi.org/10.1016/j.elerap.2021.101108
