Sales data sharing to improve product development efficiency in cross-border e-commerce

作者：

Highlights：

• We formulate the role of the e-commerce platform’s sales data sharing in improving the upstream MNF’s product development efficiency.

• We investigate the MNF’s pricing mechanism by uncovering the interactions between network effect, the constraint of ALP and product development.

• There exist “win-win-win” opportunities for all the supply chain parties with the e-commerce platform’s sales data sharing.

• Tax disparity has significant impacts on the e-commerce platform’s strategic decisions of sales data sharing.

摘要

•We formulate the role of the e-commerce platform’s sales data sharing in improving the upstream MNF’s product development efficiency.•We investigate the MNF’s pricing mechanism by uncovering the interactions between network effect, the constraint of ALP and product development.•There exist “win-win-win” opportunities for all the supply chain parties with the e-commerce platform’s sales data sharing.•Tax disparity has significant impacts on the e-commerce platform’s strategic decisions of sales data sharing.

论文关键词：Product development,Data sharing,Constrained optimization,Arm’s length principle,Co-opetitive supply chain

论文评审过程：Received 4 April 2021, Revised 13 October 2021, Accepted 2 December 2021, Available online 7 December 2021, Version of Record 17 December 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101112