What drives consumers’ purchase intention of online paid knowledge? A stimulus-organism-response perspective
作者：
Highlights：
• This study empirically examines the determinants of online knowledge payment intention.
• A research model derived from stimulus-organism-response framework is developed.
• Factors of knowledge platforms, products, and contributors are integrated.
• A two-stage SEM-neural network approach is employed to examine the model.
• Knowledge contributor professionalism is found to be the most important predictor.
摘要
•This study empirically examines the determinants of online knowledge payment intention.•A research model derived from stimulus-organism-response framework is developed.•Factors of knowledge platforms, products, and contributors are integrated.•A two-stage SEM-neural network approach is employed to examine the model.•Knowledge contributor professionalism is found to be the most important predictor.
论文关键词：Online paid knowledge,Stimulus-organism-response,Perceived value,Purchase intention,Neural network analysis
论文评审过程：Received 31 March 2021, Revised 15 January 2022, Accepted 25 January 2022, Available online 31 January 2022, Version of Record 4 February 2022.
论文官网地址：https://doi.org/10.1016/j.elerap.2022.101126
