Two-tier price membership mechanism design based on user profiles

作者：

Highlights：

• The e-commerce platform’s two-tier price membership mechanism design is studied.

• We investigate the optimal two-tier price membership mechanism.

• Discuss two-tier price membership considering consumer behaviors.

• The two-tier price membership mechanism can achieve a triple-win situation.

摘要

•The e-commerce platform’s two-tier price membership mechanism design is studied.•We investigate the optimal two-tier price membership mechanism.•Discuss two-tier price membership considering consumer behaviors.•The two-tier price membership mechanism can achieve a triple-win situation.

论文关键词：E-commerce,Platform operations,Paid membership,Mechanism design,User profiles

论文评审过程：Received 30 September 2021, Revised 17 January 2022, Accepted 15 February 2022, Available online 17 February 2022, Version of Record 8 March 2022.

论文官网地址：https://doi.org/10.1016/j.elerap.2022.101130