Food culture and online rating behavior

作者：

Highlights：

• Food culture of tourist reviewers’ destination and residence is jointly considered.

• The effect of food culture consistency on online ratings is examined.

• Tourist reviewers put more weight on the taste than on environment and service.

• The moderating effect of reviewers’ previous travel experience is investigated.

• A search function considering food culture circles on review platforms is proposed.

摘要

•Food culture of tourist reviewers’ destination and residence is jointly considered.•The effect of food culture consistency on online ratings is examined.•Tourist reviewers put more weight on the taste than on environment and service.•The moderating effect of reviewers’ previous travel experience is investigated.•A search function considering food culture circles on review platforms is proposed.

论文关键词：Food culture,Word-of-mouth,Online reviews,Online rating behavior,Travel experience

论文评审过程：Received 4 December 2020, Revised 6 January 2022, Accepted 11 February 2022, Available online 14 February 2022, Version of Record 25 February 2022.

论文官网地址：https://doi.org/10.1016/j.elerap.2022.101128