The impact of recommender systems and pricing strategies on brand competition and consumer search
作者：
Highlights：
• We study the effects of recommender systems and pricing strategies on the brand competition and on the consumer search.
• Brand-preference consumers’ market share affects the strategy choice of store brand.
• Store brand should adopt differential pricing strategy after the introduction of recommender system.
• Store brand improves recommendation strength when brand-preference market share is low and reservation price difference is high.
• A recommender system attracts consumers by converting their search costs into the recommendation costs of the system.
摘要
•We study the effects of recommender systems and pricing strategies on the brand competition and on the consumer search.•Brand-preference consumers’ market share affects the strategy choice of store brand.•Store brand should adopt differential pricing strategy after the introduction of recommender system.•Store brand improves recommendation strength when brand-preference market share is low and reservation price difference is high.•A recommender system attracts consumers by converting their search costs into the recommendation costs of the system.
论文关键词：Brand competition,Consumer search,Recommender system,Uniform pricing,Differential pricing
论文评审过程：Received 10 August 2021, Revised 24 January 2022, Accepted 22 March 2022, Available online 26 March 2022, Version of Record 30 March 2022.
论文官网地址：https://doi.org/10.1016/j.elerap.2022.101144
