Pricing of crowdfunding products with strategic consumers and online reviews

作者：

Highlights：

• Our study focuses on the optimal product price and pricing strategy choice.

• Without online reviews, the penetration and uniform pricing strategies dominate.

• The online reviews affects entrepreneurs’ pricing decisions.

• With online reviews, the entrepreneur may adopt the skimming pricing strategy.

• The presence of regret cost may be beneficial to the entrepreneur’s profit.

摘要

•Our study focuses on the optimal product price and pricing strategy choice.•Without online reviews, the penetration and uniform pricing strategies dominate.•The online reviews affects entrepreneurs’ pricing decisions.•With online reviews, the entrepreneur may adopt the skimming pricing strategy.•The presence of regret cost may be beneficial to the entrepreneur’s profit.

论文关键词：Pricing,Reward-based crowdfunding,Online reviews,Strategic consumers,Funding goal

论文评审过程：Received 3 August 2021, Revised 11 February 2022, Accepted 20 June 2022, Available online 28 June 2022, Version of Record 1 July 2022.

论文官网地址：https://doi.org/10.1016/j.elerap.2022.101169