More than words can say: A randomized field experiment on the effects of consumer self-disclosure in the sharing economy
作者：
Highlights：
• We investigate how consumer self-disclosure affects outcomes by means of a field experiment (n = 400).
• The availability of profile photos and/or self-descriptions affects guests’ chances of being accepted by hosts.
• Recent anti-discrimination initiatives has pushed back photos; textual self-descriptions can fill in for creating trust.
• While not as powerful as photos, self-descriptions can partially compensate the trust loss induced by the renunciation of photos.
• Attractiveness and visual trustworthiness are drivers of trusting behavior.
摘要
•We investigate how consumer self-disclosure affects outcomes by means of a field experiment (n = 400).•The availability of profile photos and/or self-descriptions affects guests’ chances of being accepted by hosts.•Recent anti-discrimination initiatives has pushed back photos; textual self-descriptions can fill in for creating trust.•While not as powerful as photos, self-descriptions can partially compensate the trust loss induced by the renunciation of photos.•Attractiveness and visual trustworthiness are drivers of trusting behavior.
论文关键词：Field experiment,Trust cues,User management,Sharing economy,Airbnb
论文评审过程：Received 21 December 2021, Revised 23 June 2022, Accepted 6 July 2022, Available online 16 July 2022, Version of Record 30 July 2022.
论文官网地址：https://doi.org/10.1016/j.elerap.2022.101175
