Hidden power: Impact of the “snippet” on online consumer engagement
作者：
Highlights：
• The snippet approach has a differentiated impact on readers’ engagement.
• Review content in the hidden part is more effective in garnering helpful votes.
• Hiding content diminishes negativity bias and enhances feature-related content.
• Perceived risk from a purchase accentuates the effectiveness of hidden content.
• Exposure to hidden content makes readers better appreciate positive content.
摘要
•The snippet approach has a differentiated impact on readers’ engagement.•Review content in the hidden part is more effective in garnering helpful votes.•Hiding content diminishes negativity bias and enhances feature-related content.•Perceived risk from a purchase accentuates the effectiveness of hidden content.•Exposure to hidden content makes readers better appreciate positive content.
论文关键词：Online consumer reviews,Snippet display,Commodity theory,Effort justification,Confirmation bias,Elaboration likelihood model
论文评审过程：Received 11 June 2021, Revised 7 February 2022, Accepted 25 August 2022, Available online 1 September 2022, Version of Record 11 September 2022.
论文官网地址：https://doi.org/10.1016/j.elerap.2022.101196
