The situational nature of impulse buying on mobile platforms: A cross-temporal investigation

作者：

Highlights：

• Examine the influences of three external stimuli on consumers’ affective and cognitive reactions.

• Consumers’ internal reactions exhibit significant variations based on a situational stimulus.

• Consumers are more inclined to focus on website quality (vis-à-vis prices) during non-holiday season.

• Help platforms better understand the situational nature of impulse buying.

摘要

•Examine the influences of three external stimuli on consumers’ affective and cognitive reactions.•Consumers’ internal reactions exhibit significant variations based on a situational stimulus.•Consumers are more inclined to focus on website quality (vis-à-vis prices) during non-holiday season.•Help platforms better understand the situational nature of impulse buying.

论文关键词：Digital marketing,Impulse purchase,S–O–R framework,Website quality,Price attributes,Situational stimulus

论文评审过程：Received 25 April 2022, Revised 15 September 2022, Accepted 26 September 2022, Available online 28 September 2022, Version of Record 7 October 2022.

论文官网地址：https://doi.org/10.1016/j.elerap.2022.101204