Towards effective online review systems in the Chinese context: A cross-cultural empirical study
作者：
Highlights：
• Consumers’ reviewing behavior is affected by culture differences across countries.
• Chinese are less engaged, less negative and value negation more in review systems.
• Review volume, emotional tendency and spotlight review positively affect book sales.
• Length and Reviewer rank negatively affect sales. Helpful votes have no impact.
• Effective review systems in China need care about review format and voting system.
摘要
•Consumers’ reviewing behavior is affected by culture differences across countries.•Chinese are less engaged, less negative and value negation more in review systems.•Review volume, emotional tendency and spotlight review positively affect book sales.•Length and Reviewer rank negatively affect sales. Helpful votes have no impact.•Effective review systems in China need care about review format and voting system.
论文关键词：Online review system,Electronic commerce,National culture difference,Cross-cultural study,Empirical analysis
论文评审过程：Received 12 September 2012, Revised 23 February 2013, Accepted 1 March 2013, Available online 14 March 2013.
论文官网地址：https://doi.org/10.1016/j.elerap.2013.03.001
