How online social ties and product-related risks influence purchase intentions: A Facebook experiment

作者：

Highlights：

• This study identifies the varied influences of information from Facebook friends.

• Information provided by online strong-tie friends has a high diagnosticity.

• Product-related risks moderate the effect of online tie strength on diagnosticity.

• For high-risk products, strong-tie sources have a larger effect than weak-tie.

• For low-risk products, the strong and weak-tie sources have the same effect.

摘要

•This study identifies the varied influences of information from Facebook friends.•Information provided by online strong-tie friends has a high diagnosticity.•Product-related risks moderate the effect of online tie strength on diagnosticity.•For high-risk products, strong-tie sources have a larger effect than weak-tie.•For low-risk products, the strong and weak-tie sources have the same effect.

论文关键词：Social networking sites,Information diagnosticity,Tie strength,Purchase intention,Product-related risks

论文评审过程：Available online 2 April 2013.

论文官网地址：https://doi.org/10.1016/j.elerap.2013.03.003