An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats

作者：

Highlights：

• Integrating product and channel preference factors to analyze differences of efficiency in electronic and traditional markets.

• Applying Data Envelopment Analysis (DEA) to calculate market efficiency for single-channel and multi-channel shoppers.

• Price dispersion and market inefficiency exist in electronic marketplaces.

• Market efficiencies vary across consumer segments and products.

• Incorporation of behavioral segmentation and product characteristics enhances the understanding of market efficiency.

摘要

•Integrating product and channel preference factors to analyze differences of efficiency in electronic and traditional markets.•Applying Data Envelopment Analysis (DEA) to calculate market efficiency for single-channel and multi-channel shoppers.•Price dispersion and market inefficiency exist in electronic marketplaces.•Market efficiencies vary across consumer segments and products.•Incorporation of behavioral segmentation and product characteristics enhances the understanding of market efficiency.

论文关键词：Electronic markets,Market efficiency,Data Envelopment Analysis,Consumer behavioral segmentation,Retailing

论文评审过程：Received 3 April 2013, Revised 8 November 2013, Accepted 8 November 2013, Available online 28 November 2013.

论文官网地址：https://doi.org/10.1016/j.elerap.2013.11.003