A study on virtual market model for e-Marketplace server

摘要

Internet procurement is now in progress and is regarded as an information infrastructure for global business. As the number and diversity of EC (electronic commerce) participants grows at the agile environment, the complexity of purchasing from a vast and dynamic array of goods and services needs to be hidden from the end user. Putting the complexity into the EC system instead means providing flexible auction server for enabling commerce within different business units. Market mechanism could solve the product distribution problem in the auction server by allocating the scheduled resources according to market prices. In this paper, we propose an e-Marketplace server for B2B EC with multi-agent paradigm, named market-oriented programming, that mediates amongst unspecified various companies in the trade, and demonstrate the applicability of the economic analysis to this framework. The proposed server facilitates a sophisticated e-Marketplace, which conducts a Pareto optimal solution for all the participating business units, in the coming agile era.