Research on the interactive effects of online scores

作者：

Highlights：

• A framework is established from the point of interactive effects to explain the inconsistent results about online scores.

• The effect of overall score is negatively affected by the difference between weighted score and overall score itself.

• It is also positively affected by the difference between overall scores of one product and those of alternative products.

摘要

•A framework is established from the point of interactive effects to explain the inconsistent results about online scores.•The effect of overall score is negatively affected by the difference between weighted score and overall score itself.•It is also positively affected by the difference between overall scores of one product and those of alternative products.

论文关键词：Online reviews,Word of mouth,Interactive effect,E-commerce,Score

论文评审过程：Received 15 August 2013, Revised 17 April 2014, Accepted 22 July 2014, Available online 10 August 2014.

论文官网地址：https://doi.org/10.1016/j.elerap.2014.07.002