Reputation mechanism for e-commerce in virtual reality environments

作者：

Highlights：

• Five-sense oriented feedback provision is designed for e-marketplaces in VR.

• User study confirms the effectiveness and value of our reputation mechanism.

• Subjectivity alignment approach is proposed for VM with only subjective ratings.

• Experiments indicate its superiority over state-of-the-art approaches on reputation computation.

摘要

•Five-sense oriented feedback provision is designed for e-marketplaces in VR.•User study confirms the effectiveness and value of our reputation mechanism.•Subjectivity alignment approach is proposed for VM with only subjective ratings.•Experiments indicate its superiority over state-of-the-art approaches on reputation computation.

论文关键词：Virtual reality environments,Reputation systems,E-marketplaces,Five senses,Subjectivity alignment

论文评审过程：Received 2 September 2013, Revised 2 May 2014, Accepted 5 August 2014, Available online 23 August 2014.

论文官网地址：https://doi.org/10.1016/j.elerap.2014.08.002