An eye-tracking study of the Elaboration Likelihood Model in online shopping
作者：
Highlights：
• Peripheral cue moderates elaboration on eye movements but not purchase intention.
• Purchase intention is different between high and low elaborations under positive cue but not negative cue.
• Under positive cue, high elaboration is longer fixation duration than low elaboration.
• Under negative cue, low elaboration is longer fixation duration than high elaboration.
• The relationship between purchase intention and eye movement is more significant in high elaboration with negative cue and in low elaboration with positive cue.
摘要
•Peripheral cue moderates elaboration on eye movements but not purchase intention.•Purchase intention is different between high and low elaborations under positive cue but not negative cue.•Under positive cue, high elaboration is longer fixation duration than low elaboration.•Under negative cue, low elaboration is longer fixation duration than high elaboration.•The relationship between purchase intention and eye movement is more significant in high elaboration with negative cue and in low elaboration with positive cue.
论文关键词：Elaboration Likelihood Model (ELM),Eye movement,Peripheral cue,Attribute framing,e-Commerce
论文评审过程：Received 15 December 2013, Revised 27 November 2014, Accepted 30 November 2014, Available online 13 December 2014, Version of Record 1 August 2015.
论文官网地址：https://doi.org/10.1016/j.elerap.2014.11.007
