Promoting sales of online games through customer engagement

作者：

Highlights：

• Customer engagement has been conceptually reviewed and empirically examined.

• This study probed the different dimensions of customer engagement in online games.

• Both psychological and behavioral engagement were positively associated with online sales.

• Three factors together explained 65% of the variance in psychological engagement.

摘要

•Customer engagement has been conceptually reviewed and empirically examined.•This study probed the different dimensions of customer engagement in online games.•Both psychological and behavioral engagement were positively associated with online sales.•Three factors together explained 65% of the variance in psychological engagement.

论文关键词：Customer engagement,Online sales,Virtual world,Online games,Customer satisfaction

论文评审过程：Received 17 January 2014, Revised 28 February 2015, Accepted 1 March 2015, Available online 10 March 2015, Version of Record 1 August 2015.

论文官网地址：https://doi.org/10.1016/j.elerap.2015.03.001