E-visibility maturity model: A tool for assessment and comparison of individual firms and sets of firms in e-business

作者：

Highlights：

• E-visibility maturity (e-VM) model of firms, industries, and countries is suggested.

• Interactivity, globalization, sociability & security of firms’ websites are analyzed.

• e-VM assesses the potential of companies to engage customers in the global e-commerce.

• We apply the model to assess e-VM based on 1868 firms, 27 industries and 5 countries.

• The model allows evaluating firms’ adaptation to the challenges of the social web.

摘要

•E-visibility maturity (e-VM) model of firms, industries, and countries is suggested.•Interactivity, globalization, sociability & security of firms’ websites are analyzed.•e-VM assesses the potential of companies to engage customers in the global e-commerce.•We apply the model to assess e-VM based on 1868 firms, 27 industries and 5 countries.•The model allows evaluating firms’ adaptation to the challenges of the social web.

论文关键词：E-business,Maturity model design,Social software,E-visibility,Interactivity,Global market,Sociability,Internet security,Internet presence

论文评审过程：Received 31 July 2014, Revised 1 June 2015, Accepted 3 July 2015, Available online 22 July 2015, Version of Record 7 December 2015.

论文官网地址：https://doi.org/10.1016/j.elerap.2015.07.004