Brand competition in fashion e-commerce

作者：

Highlights：

• Application of regression analysis to examine substitution effects in fashion e-commerce.

• Unexpectedly small extent of brand competition present in fashion e-commerce.

• Patterns and magnitude of cross-price effects are very distinct.

• Asymmetric competition between private and national brands is present.

摘要

•Application of regression analysis to examine substitution effects in fashion e-commerce.•Unexpectedly small extent of brand competition present in fashion e-commerce.•Patterns and magnitude of cross-price effects are very distinct.•Asymmetric competition between private and national brands is present.

论文关键词：e-Commerce,Cross-price effects,Fashion,Price elasticity,CCHM-model,Substitution

论文评审过程：Received 19 August 2014, Revised 27 July 2015, Accepted 28 July 2015, Available online 14 August 2015, Version of Record 7 December 2015.

论文官网地址：https://doi.org/10.1016/j.elerap.2015.07.007