Improving comparison shopping agents’ competence through selective price disclosure

作者:

Highlights:

• A new approach for increasing the attractiveness of comparison shopping agents.

• The approach, selective price-disclosure, affects the buyer’s decision-making.

• Two methods for selective price-disclosure for fully-rational agents are given.

• The effectiveness and efficiency of the methods are demonstrated using real data.

• A third method is experimentally shown to be highly effective with people.

摘要

•A new approach for increasing the attractiveness of comparison shopping agents.•The approach, selective price-disclosure, affects the buyer’s decision-making.•Two methods for selective price-disclosure for fully-rational agents are given.•The effectiveness and efficiency of the methods are demonstrated using real data.•A third method is experimentally shown to be highly effective with people.

论文关键词:E-commerce,Comparison shopping agents,Information disclosure,Belief adjustment,Experimentation

论文评审过程:Received 24 July 2014, Revised 9 June 2015, Accepted 10 August 2015, Available online 28 August 2015, Version of Record 7 December 2015.

论文官网地址:https://doi.org/10.1016/j.elerap.2015.08.006