Impact of tie strength and experience on the effectiveness of online service recommendations

作者：

Highlights：

• Effects of tie strength, experience, and their interactions on e-WOM message effectiveness were investigated.

• Tie strength and experience affect message credibility and intentions.

• Experience moderates tie strength’s effect on intentions.

• The effect of moderation on intention is mediated by message credibility.

摘要

•Effects of tie strength, experience, and their interactions on e-WOM message effectiveness were investigated.•Tie strength and experience affect message credibility and intentions.•Experience moderates tie strength’s effect on intentions.•The effect of moderation on intention is mediated by message credibility.

论文关键词：Online recommendation system,Tie strength,Experience,Message effectiveness,Mediated moderation

论文评审过程：Received 22 January 2015, Revised 6 December 2015, Accepted 11 December 2015, Available online 17 December 2015, Version of Record 29 December 2015.

论文官网地址：https://doi.org/10.1016/j.elerap.2015.12.002