A typology of crowdfunding sponsors: Birds of a feather flock together?
作者：
Highlights：
• We develop a crowdfunding sponsor typology based upon participating motivations.
• The existence of four types of crowdfunding sponsors is identified.
• They are angelic backers, reward hunters, avid fans, and tasteful hermits.
• Differences in personality and projects supported are profiled by sponsor types.
• Actual funding amount and timing reflect a sponsor’s motivations.
摘要
•We develop a crowdfunding sponsor typology based upon participating motivations.•The existence of four types of crowdfunding sponsors is identified.•They are angelic backers, reward hunters, avid fans, and tasteful hermits.•Differences in personality and projects supported are profiled by sponsor types.•Actual funding amount and timing reflect a sponsor’s motivations.
论文关键词：Crowdfunding,Co-creation,E-commerce,Customer typology,Motivation,Personality,Big-five model
论文评审过程：Received 15 August 2015, Revised 13 November 2015, Accepted 25 January 2016, Available online 6 February 2016, Version of Record 15 February 2016.
论文官网地址：https://doi.org/10.1016/j.elerap.2016.01.006
