An analysis of popularity information effects: Field experiments in an online marketplace

作者：

Highlights：

• Analyzing empirically the effects of the popularity information on sales.

• Presenting the results from controlled field experiments in an online store on Tmall.

• Identifying causality using difference-in-differences and propensity score matching.

• Presenting the hit list effects varying over subgroups of price and category.

摘要

•Analyzing empirically the effects of the popularity information on sales.•Presenting the results from controlled field experiments in an online store on Tmall.•Identifying causality using difference-in-differences and propensity score matching.•Presenting the hit list effects varying over subgroups of price and category.

论文关键词：E-commerce,Field experiment,Hit list,Popularity information

论文评审过程：Received 3 April 2014, Revised 25 March 2016, Accepted 25 March 2016, Available online 26 March 2016, Version of Record 6 April 2016.

论文官网地址：https://doi.org/10.1016/j.elerap.2016.03.003