Understanding the determinants of social network sites adoption at firm level: A mixed methodology approach

作者：

Highlights：

• Though social networking importance no broad model characterizes its adoption.

• Seeking an SNS adoption model a mixed methodology research was conducted.

• A Delphi study was executed aiming consensus regarding SNS adoption at firm level.

• A research model exposing SNS adoption at firm level has been validated empirically.

• Several research model variables were significant to SNS adoption at firm level.

摘要

•Though social networking importance no broad model characterizes its adoption.•Seeking an SNS adoption model a mixed methodology research was conducted.•A Delphi study was executed aiming consensus regarding SNS adoption at firm level.•A research model exposing SNS adoption at firm level has been validated empirically.•Several research model variables were significant to SNS adoption at firm level.

论文关键词：Social networks sites,Technology adoption,SNS adoption,Mixed methodology

论文评审过程：Received 4 September 2015, Revised 20 April 2016, Accepted 17 May 2016, Available online 20 May 2016, Version of Record 26 May 2016.

论文官网地址：https://doi.org/10.1016/j.elerap.2016.05.002