Does social climate matter? On friendship groups in social commerce
作者：
Highlights：
• Introduces collaborative shopping into a social media context.
• Uses ‘member intention’ to specify the collaborative purchase behavior.
• Determines the important role of social climate in shaping group members’ value perceptions.
• Figure out the influence of individual’s value perceptions on consumer’s collaborative purchase behavior.
• Use uses and gratifications theory (UGT) to explain users’ purchase behavior within the WeChat.
摘要
•Introduces collaborative shopping into a social media context.•Uses ‘member intention’ to specify the collaborative purchase behavior.•Determines the important role of social climate in shaping group members’ value perceptions.•Figure out the influence of individual’s value perceptions on consumer’s collaborative purchase behavior.•Use uses and gratifications theory (UGT) to explain users’ purchase behavior within the WeChat.
论文关键词：Collaborative shopping,Friendship group,Member intention,Purchase behavior,Social climate,Social commerce,WeChat
论文评审过程：Received 16 December 2015, Revised 15 June 2016, Accepted 15 June 2016, Available online 16 June 2016, Version of Record 23 June 2016.
论文官网地址：https://doi.org/10.1016/j.elerap.2016.06.002
