Characterizing viral videos: Methodology and applications
作者：
Highlights：
• A framework for modeling on-line video views.
• A definition of “viral videos” based upon relative function performance and fitted function parameters.
• Analysis of video views with respect to video categories and time scale granularities.
• A means of analyzing on-line video channels.
• Applications to marketing decision support systems.
摘要
•A framework for modeling on-line video views.•A definition of “viral videos” based upon relative function performance and fitted function parameters.•Analysis of video views with respect to video categories and time scale granularities.•A means of analyzing on-line video channels.•Applications to marketing decision support systems.
论文关键词：Social media,Viral videos,Growth curve modeling,Logistic distributions
论文评审过程：Received 28 May 2015, Revised 21 July 2016, Accepted 24 July 2016, Available online 26 July 2016, Version of Record 1 August 2016.
论文官网地址：https://doi.org/10.1016/j.elerap.2016.07.002
