Affective and cognitive factors influencing repeat buying in e-commerce

作者：

Highlights：

• We use SEM and FsQCA to examine interaction between cognitive and affective factors.

• Moderation effect of enjoyment on cognitive factors only appears in task-focused shoppers.

• Several equifinal configurations associated with perceived value and repurchase intentions.

• None of the cognitive and affective factor provide sufficient and necessary conditions.

• Results suggest complex substitutive and complementary relations between the factors.

摘要

•We use SEM and FsQCA to examine interaction between cognitive and affective factors.•Moderation effect of enjoyment on cognitive factors only appears in task-focused shoppers.•Several equifinal configurations associated with perceived value and repurchase intentions.•None of the cognitive and affective factor provide sufficient and necessary conditions.•Results suggest complex substitutive and complementary relations between the factors.

论文关键词：Causal configurations,e-Tailing,Feelings-as-information theory,Means-end chain theory,Qualitative comparative analysis

论文评审过程：Received 17 September 2015, Revised 31 August 2016, Accepted 31 August 2016, Available online 1 September 2016, Version of Record 7 September 2016.

论文官网地址：https://doi.org/10.1016/j.elerap.2016.08.001